Since its founding in 1982, Parque Arauco has been in constant evolution toenrich the shopping and entertainment experience in Latin America. Shopping centers are not only places to shop, but also spaces wheretechnology and innovation they converge and form enriching and sustainable spaces, both for people and the environment.
On this occasion, in its search for excellence, Parque Arauco wants to connect again with startups and pioneering companies, to attract talent and technology, and innovate in its shopping centers in Chile, Peru and Colombia.
Learn about the challenges of this call below and impact Latam
with us!
*For more information about Parque Arauco, we suggest this document memoria 2022
Challenges
Customer Challenge
We need to develop innovative solutions that allow us to attract new customers to shopping centers, capture their data effectively and process this data. Our ultimate goal is to achieve personalization of the customer experience and greater efficiency in operations and marketing strategies, impacting their satisfaction and loyalty.
01
How do we achieveattract new clients,learn more about our visitors and use that knowledge toincrease the frequency of your visits and sales?
Search areas
- Customer understanding: in terms of flow, frequency, interests, behavior, purchasing patterns, among others.
- Value delivery: through experiences and personalized communication.
- Customer attraction: mechanisms and technologies capable of connecting and attracting new customers to the shopping center.
02
How do we increase energy efficiency through the use of technology in our shopping malls?
Energy Efficiency Challenge
This innovation challenge focuses on increasing efficiency and improving energy management in our key energy assets, through the implementation of advanced technology. The objective is to find innovative solutions that use predictive, automation, control, and energy tracking technologies, among others.
Search areas
- Energy self-generation by wind or bioenergy
- Energy storage
- Energy efficiency with HVAC
- Energy efficiency in escalators, lifts and others
- Energy measurement and management of areas and equipment
- Architectural solutions
Key dates
Opening of
Applications
November 6th
Closing of
Applications
December 6th
Announcement of
shortlist
December 11th
Demo
Day
December 18th
Pitch day
preparation
December 18th to 29th
Pitch Day
and Awards
January 5th
Benefits
$
Finance of pilot
Space for development and implementation of the pilot
Know-How
Parque Arauco
Methodological
support
If you still have doubts...
Write your questions to