Startup Challenge
SECOND EDITION
Open innovation with Parque Arauco helped identify global startups focused on solving three strategic challenges: sustainable water management, new parking uses and new phygital experiences. As a result, four pilots were implemented in Chile, Peru and Colombia.
applications
countries
finalist startups
01
Challenge: Sustainable Water Management Innovation
Technology solutions for more efficient water use, through effective real-time measurement and monitoring, leak detection and equipment quality, ensuring responsible and sustainable consumption.
Search clusters
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Real-time measurement and monitoring
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Leak detection
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Water reuse
02
Challenge: New Uses for Parking
Solutions that boost the use of parking areas, expanding their functionality beyond traditional uses, improving profitability and our visitors’ experience.
Search clusters
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Automotive convenience services in parking
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Alternative use of underused spaces
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Use of strategic parking spaces for activations/branding
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Collaborative models with commercial and logistics services
03
Challenge: New Phygital Experiences
Solutions that merge physical and digital channels, creating entertainment and spaces that turn mall visits into interactive, connected and unique adventures, increasing visit frequency.
Search clusters
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Immersive experiences and augmented reality
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Gamification and interactive entertainment
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Proximity marketing for personalized experiences
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Insights for a personalized experience
Scouting
2.984
startups
reached
249
startups
connected
23
meetings held
The scouting process is carried out through active startup search, access to a global solution database, and open promotion of the call through different channels.
Winners
AI-powered phygital experience platform that enables personalized customer interactions, automated commercial content and stronger connections between brands and consumers in retail environments.
Delfi
Argentina
Phygital experience / AI
Platform that turns Apple Wallet and Google Wallet into an active loyalty and communication channel, enabling digital benefits, contextual notifications and connections between physical experiences and real-time digital activations.
Somos Wallet
Chile
Digital loyalty
IoT solution for smart water, electricity and gas monitoring, integrating sensors and real-time analytics to detect anomalies, optimize consumption and strengthen operational asset control.
Chile
Smart metering / Water & energy
Startup specialized in water purification, treatment and reuse, including greywater, aimed at reducing potable water consumption through circular solutions for commercial and industrial operations.
Remote Waters
Chile
Water management and reuse
Francisco Letelier
Corporate Technology and Transformation Manager
“Collaborating with startups helps us achieve our strategic objectives faster, elevating the experience across our assets, generating efficiencies that drive profitability, and delivering the tools needed to fulfill our sustainability commitments.”