Startup Challenge

SECOND EDITION
Open innovation with Parque Arauco helped identify global startups focused on solving three strategic challenges: sustainable water management, new parking uses and new phygital experiences. As a result, four pilots were implemented in Chile, Peru and Colombia.
115
applications
15
countries
6
finalist startups
Scouting
2.984
startups
reached
249
startups
connected
249
startups
connected
The scouting process is carried out through active startup search, access to a global solution database, and open promotion of the call through different channels.
01
Challenge: Sustainable Water Management Innovation
Technology solutions for more efficient water use, through effective real-time measurement and monitoring, leak detection and equipment quality, ensuring responsible and sustainable consumption.
Search clusters
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Real-time measurement and monitoring
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Leak detection
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Water reuse
02
Challenge: New Uses for Parking
Solutions that boost the use of parking areas, expanding their functionality beyond traditional uses, improving profitability and our visitors’ experience.
Search clusters
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Automotive convenience services in parking
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Alternative use of underused spaces
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Use of strategic parking spaces for activations/branding
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Collaborative models with commercial and logistics services
Winners

PictorLab es el estudio de producción con inteligencia artificial, que nace de una agencia integral con presencia en Chile, Perú, México y España. Parte de su visión es ayudar a sus partners a convertir una idea de campaña en todas las piezas que necesitan sin perder tiempo ni identidad de marca.
PICTOR
Chile
Autonomía en producción digital con IA generativa

Hormigón autorreparable basado en bacterias que sellan fisuras de forma autónoma, extendiendo la vida útil de estructuras.
Restoration Partners
EE.UU
Tecnología e Innovación para la Construcción

Francisco Letelier
Corporate Technology and Transformation Manager
“Collaborating with startups helps us achieve our strategic objectives faster, elevating the experience across our assets, generating efficiencies that drive profitability, and delivering the tools needed to fulfill our sustainability commitments.”









