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Startup Challenge

THIRD EDITION

by Parque Arauco

We seek to connect with global startups to solve various challenges that Parque Arauco faces, to implement technological and innovative solutions.

Since its founding in 1982, Parque Arauco has been in constant evolution to enrich the shopping and entertainment experience in Latin America. Shopping centers are not only places to shop, but also spaces where technology and innovation they converge and form enriching and sustainable spaces, both for people and the environment.

On this occasion, in its search for excellence, Parque Arauco wants to connect again with startups and pioneering companies, to attract talent and technology, and innovate in its shopping centers in Chile, Peru and Colombia.  

 

Learn about the challenges of this call below and impact Latam

with us!

Challenges
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Challenge 1: Autonomy in Digital Production with Generative AI

We are looking for startups with generative AI solutions that reinvent marketing end-to-end: from campaign strategy design to content creation, production, and execution. We want a solution capable of automating the mass adaptation of assets across all formats —digital and non-digital—, driving cost efficiencies and accelerating time-to-market, without ever compromising message coherence and consistency or the strength of the brand identity.

01

Search areas

- AI-powered strategic and implementation enablers: Solutions that support campaign ideation, planning, and execution, as well as content creation, optimizing time and resources.
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Omnichannel production automation systems: Tools that allow agile adaptation and scalability of content to mass formats —both physical and digital—, protecting brand consistency and identity.
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Empowerment and design solutions for internal teams: Intuitive technologies suitable for non-designers that grant operational independence to internal teams, reducing third-party dependency and lowering production costs.

How can we connect with our customers through marketing campaigns designed with generative AI, creative automation and smart adaptation of advertising formats?

How can we build better, faster and with lower environmental impact using new technologies or new materials?

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Challenge 2: Technology and Innovation for Construction

We are looking for startups with agile and comprehensive solutions to transform the end-to-end development of our real estate projects: from ideation and design to construction processes. The goal is clear: to reduce time and costs while advancing toward cleaner, low-carbon construction. We are interested in innovative materials, technologies that drive process efficiency, circular economy tools to manage and reduce waste, and the use of AI to design more resilient buildings.

Search areas

- Optimized design and automated construction: Technologies that streamline project planning, ideation, and execution to reduce costs, timelines, or the intensive use of materials (for example: 3D printing, robotics, advanced BIM platforms, generative design, or smart prefabrication).
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New low-impact materials: Development or integration of innovative and sustainable materials that maintain quality standards, reduce emissions, and contribute to more resilient buildings.
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Technologies for circularity and waste management: Solutions oriented toward traceability, reduction from the design stage, and the smart management of waste generated across all phases of the construction project.

Key dates

Applications
open

June 10

Applications

close
July 10

Semifinal
Demo Day

August 10–14

Finalist startup preparation
August 17–28

Final Pitch Day

September 7–11

Pilot design and business case
September 14 to October 15*

*Reference dates, depending on the nature of the pilot.

Benefits

$

Funding up to

US$20,000 for pilot

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Space for pilot development and implementation

Parque Arauco

Know-How

Methodological support and specialized guidance

Key documents

The following document contains useful information for the application. Please read it carefully before applying. 

Postular
Ready to apply?

If your solution can contribute to any of the challenges, we invite you to complete the form and be part of this great opportunity!

Learn more about our second edition!

Between March and May 2025, Parque Arauco launched the second edition of the Startup Challenge, attracting 117 applications from startups across 29 countries. The goal: to drive high-impact solutions in sustainable water management, new parking uses and new phygital experiences through open innovation.

May 2025

Learn more about our first edition!

Between October 2023 and January 2024, Parque Arauco launched the first edition of the Startup Challenge, attracting more than 100 startups from 14 countries. The goal: to boost energy efficiency and enhance customer knowledge through high-impact innovation.

January 2024

Frequently asked questions

If you still have doubts...

Write your questions to

startupchallengepa@innspiral.com

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